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News by Online Media Gazette
Online Ads Are More Effective Than Traditional TV Ads In a recent report by Dave Kaplan, Nielsen’s senior VP of product leadership, and Beth Uyenco, director of global research at Microsoft, they found...
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How Effective Is Mobile Advertising?
By now, we all know that mobile web is the next biggest thing. Even a report from Morgan Stanley cemented the above theory by stating that the mobile web will supersede desktop Internet by 2015....
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Despega publicidad digital de aerolíneas
Despega publicidad digital de aerolíneas Eyeblaster ya publicó su último estudio respecto a la publicidad en las aerolíneas. Entérate qué viene y dónde están las mayores fortalezas. “Mientras el...
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Social Media Case Study: Facebook plus integrated marketing helps raise $300,000
Recently, I wrote about a case study that included excellent use of integrated marketing and social media – Facebook Case Study: From 517 to 33,000 fans in two weeks (plus media coverage). The...
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Social Media Case Study: Facebook plus integrated marketing helps raise $950,000
Recently, I wrote about a case study that included excellent use of integrated marketing and social media – Facebook Case Study: From 517 to 33,000 fans in two weeks (plus media coverage). The...
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Advertisers offer new way to opt out of targeted online ads
Say you're shopping for a new computer. You start your research with a Google search. Then, you read some reviews and check prices on shopping sites. Suddenly, you see ads for computers while reading...
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Twitter users say it’s not worth paying for
Twitter has been looking at different ways of generating revenue from its service through advertising. It recently launched @earlybird, a service pointing users to specific offers. However, the study...
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Biggest brands: Top 100 online advertisers 2010
As many advertisers were forced to cut back last year, so media owners probably comforted themselves with the thought that no part of the industry was immune to the effects of the UK's deepest...
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What Offline Advertisers Can Teach Online Marketers
By Cameron Chapman As online marketers, we often ignore the methods used by offline advertisers, especially print and outdoor advertisers. After all, print is the past and digital marketing is the...
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Are You Making These Online Advertising Mistakes?
The Conclusion Now that you know some of the more common mistakes that marketers make with their online advertising you should now be prepared to go out there and advertise like you never have before....
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An Insight into Facebook Marketing – Infographic
Facebook has become the default social network to focus your promotion efforts on when it comes to marketing on social media. In fact Facebook is now the single largest publisher of all US display ad...
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IAB Future Formats awards showcase new online creative canvases
UK - The Internet Advertising Bureau (IAB) held its inaugural Future Formats award on 29 February, recognising next-generation ad formats. UK-news publication The Telegraph won the top award for its...
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Are You Making These Online Advertising Mistakes?
But just because you can get an ad campaign running with little to no effort doesn’t necessarily mean you’re doing it right. In fact, I would say that many advertisers are missing the boat when it...
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Clever Web Banners/Ads that Deliver
Online ads and web banners have a great visual potential that usually goes unnoticed. Advertisers often neglect the creative energy when producing web banners, and accordingly, internet users tend to...
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